What does Our Visual identity represent?
After over a year of consulting with graphic designers and members in the church, the pastoral staff is excited to present the new visual identity for Morningside.
The three columns form an "M" for Morningside, but they also represent our three-fold mission: Loving God; loving each other; loving our world.
The Great Commandment (Deuteronomy 6:5) is to love God with all our heart, soul, and might.
Loving each other
But as New Testament believers, we're called to do that in the context of a local church, where we obey the New Commandment (John 13:34) to love each other.
Loving our world
We are also called to fulfill the Great Commission (Matthew 28:19-20) to proclaim the Good News of God's love for the world.
The shape of a pentagon pointing up is a signature architectural motif on our campus. You will notice five layers of these upward-directed pentagons on the front of our main building. The front of the old building, now the Spanish lobby, has the same pentagon-shaped window.
The entryway overhangs and main doors to the church have this same pentagon shape. This shape was also used for the current church sign--even the window in the gym.
Just like our steeple, these upward directed pentagons reminds us that everything we do as a local church should be pointing to God and His glory.
The new visual identity retains the exterior circle from our old logo that reminds us that we are a church on mission-- to take the Gospel not just to our own community, but also around the globe.